F11'S LOCAL ADVERTISING PLATFORM
Automation, artificial intelligence and a state-of-the-art self-service user interface enable efficient processes and successful campaigns.
MEDIA PLANNING WITH LOCAL AVAILABILITIES IN REAL TIME!
With FACTOR ELEVEN’s Predictive AI-powered media planner, you can identify available ad impressions and click potentials
- on a daily basis and
- for each zip code
- up to 1 year in advance
- immediately on click
Seasonal characteristics, such as vacations, public holidays, etc. are part of the intelligent algorithm, resulting in a forecast accuracy of 99.2%.
MEDIA PRODUCTS THAT ACHIEVE YOUR GOALS
F11 has developed various innovative media products along the customer journey. Each product is a unique combination of
- interactive rich media ads
- placement on selected premium inventory and
- a unique KPI-based billing system.
Depending on your goals, the F11 advertising platform recommends the optimal media product.
CREATE INTERACTIVE ADS IN JUST A FEW MINUTES USING "DRAG & DROP".
The integrated Ad Creator of the F11 platform enables the creation of ads at unprecedented speed. It’s as easy to use as online photo book creation tools: images, videos, text and other content are uploaded and integrated into ads via drag & drop. Production costs in graphic design and development are almost completely eliminated as the tool acts independently of external resources and can process your supplied data and materials. With the associated Ad Previewer, you can see how your ad will appear on selected websites and share it with your team or clients to gather feedback.
99 % LESS SETUP TIME THANKS TO AUTOMATION
On the F11 platform, new campaigns are automatically created in the ad server without the need for an ad operations manager. This reduces the workload by 99%: Only the final go-live of a campaign is manually released by the ad operations manager. This results in maximum scalability of multilocation campaigns: whether 1, 10, 100 or 1,000 sites. The setup effort is always exactly as low.
LET OUR AI WORK FOR YOU TO SAVE TIME AND MONEY
FACTOR ELEVEN’s proprietary calculation AI continuously determines all required KPIs for each campaign and automatically adjusts the amount of inventory needed and buys it directly from publishers via API or middleware – without DSP/SSP in between.
In addition, the platform optimizes each campaign in real-time to achieve the respective KPIs. This reduces campaign management workload by 70-80%.
These highly efficient processes enable FACTOR ELEVEN to offer excellent campaign results at very competitive prices, which were previously not possible on premium inventory and with large-scale ad formats.
STAY UP TO DATE: CAMPAIGN TRACKING IN REAL TIME
The FACTOR ELEVEN Reporting Dashboard provides agencies and clients with a transparent, real-time view of their current campaign data via a web interface. In addition, they can download reports as Excel files or select a template in which the campaign data is already graphically visualized.