EN_Branded Interactive Video Ad

BRANDED INTERACTIVE VIDEO AD

INTERACTIVE VIDEO ADVERTISING HAS NEVER BEEN EASIER

Video campaigns have so far mainly been used to establish net reach for campaigns and products with emotional moving images. For this purpose, non-skippable pre-roll placements and (to a lesser extent) outstream formats were used. Although pre-rolls naturally (=non-skippable) have high viewing rates, the „real“ interest of the users can be doubted – the rejection of outstream formats is even higher due to the specific playout (in the content, displaces it).

THE USP OF THE BRANDED INTERACTIVE VIDEO AD

With the Branded Interactive Video Ad, Factor Eleven has thus created a revolutionary video format that covers several performance KPIs at once: Only users who have interacted with the content of the video – i.e. only users who have shown a genuine, non-coerced interest – are invoiced. At the same time, F11 guarantees an efficient Cost per Completed View of 1.8 cents for national campaigns (2.4 cents for regional campaigns).

THE FACTOR ELEVEN ADVANTAGE

100% brand safety, guaranteed visibility, maximum transparency and the exclusive use of large-scale advertising formats.
The advantage of the F11 Branded Interactive Video Ad is obvious: Especially in the highly competitive months (Q3/Q4) availability bottlenecks can quickly occur with classic pre-rolls – the sitebar as a carrier format solves this problem. It can also be assumed that voluntarily consumed advertising (BIVA) is more effective than forced advertising (especially non-skippable pre-rolls). This also means that the specific structure and playout of the BIVA hardly leads to any „misclickers“ and the arising clicks are therefore highly efficiently priced. Last but not least, the BIVA can be used efficiently at all funnel levels to achieve the campaign goals and has no time limit for the video material.

ADVERTISING MEDIA DESKTOP

Interactive Factor Eleven video advertising material on sitebar placement with free production by Factor Eleven

COST PER UNIQUE CLICK

On request

PRODUCT VARIATIONS

  • Regional playout
  • Target groups focus
  • Mobile playout

Brand Safe100%

 

Direct Inventory100%

 

Large format ads100%

 

Viewability79%

 

View-time29 sec

 

Transparent Reporting100%

 
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