CONTENT ENGAGEMENT AD
CUSTOMIZED BRAND WORLDS FOR PRODUCTS AND CONTENT
With the CONTENT ENGAGEMENT AD we put your products and content in the limelight – innovatively and attention-grabbing.
The sitebar functions as a carrier for your „mini-microsite“: On this, there are endless possibilities to present your subject, product or brand. Whether it’s the digital extension of your brochure, the promotion of movies or events, the presentation of new vehicle models, your latest fashion collection or the playful communication of content requiring explanation – the CONTENT ENGAGEMENT AD offers the perfect stage for every type of campaign. The optional integrated dealer search also ensures a link to the local POS – on request with a fully automated dealer selection on a geodata basis (up to the fifth digit of the postcode). The invoicing is also revolutionary: You only pay for actual engagements.
THE USP OF THE CONTENT ENGAGEMENT AD
THE FACTOR ELEVEN ADVANTAGE
100% brand safety, guaranteed visibility, maximum transparency and the exclusive use of large advertising formats.
For this Factor Eleven product it is possible to apply our „negative targeting“ free of charge in all campaigns. In this way, an advertising medium is only shown to users who previously had NO contact with the campaign page. Consequently, the unique net reach of the campaign is increased, and the invoicing method changes from „Cost per Engagement“ to „Cost per new Unique Engagement“.
Your clients do not want to pay for advertising that is not seen by users? We understand! Through our free “visibility guarantee“, the efficient use of advertising budgets becomes a matter of course. We guarantee that 70% of the ad falls COMPLETELY (i.e. 100% of the ad space) within the visible scope for an average of 45 seconds. A value that outshines any current benchmark.
ADVERTISING MEDIA DESKTOP
COST PER ENGAGEMENT
- Regional playout
- Mobile playout
- Target groups focus
Large format ads on CpX-Base100%
Guaranteed Viewability (% of the visible banner area)100%
Guaranteed View-Time45 sec